What Am I Doing Here?
Mission statements. It's something that most businesses and serious endeavors spend time crafting. They consult focus groups and form search committees, looking for the perfect words.
Hyundai: "New thinking. New possibilities."
Bank of America: "Helping set opportunity in motion."
Bayer Pharmaceuticals: "Science for a better life."
All. So. Serious. And then there's me. I'm anything but serious. What am I doing thinking about crafting a mission statement? I want you all to know how very serious I take this whole blog thing. Something inside of me is urging to get out. And I'm not talking about anything from "Alien," that scary movie. Really, I just want to be clear about what I'm doing here.
You'll notice that the banner at the top of my blog reads: "This blog contains the rantings of a middle-aged crazy lady, sharing her imperfect life to show others God's perfect love."
That's the beginning of my thoughts on crafting a Female in Motion brand. Here is the first draft of my mission statement:
Female in Motion was created to be an encouragement to women and teen girls, to promote restoration and recovery, truth, significance, and to show them that it's okay not to be perfect. To know that the only thing that can make you feel whole and complete is a personal relationship with God. Only the Father can provide that flying-by-the-seat-of-your-pants freedom. This blog strives to stretch boundaries, be more than a little dorky, and fight the common Christian life. Females in Motion want to live their own God-given mission, not be labeled by anyone else. In Christ's eyes, we are enough.
I'm still working on it, but I hope this is a step in the Father's direction. Please do me a favor and put your feedback in the comments section. If you do, I will put your name in a drawing for a $25 Target gift card. The winner will be announced on Monday, November 7, 2011, on this blog and Female in Motion's Facebook page. A little early Christmas shopping moolah!
Momala's Book Club: I am currently reading a book that is a classic for writers everywhere: "On Writing" by Stephen King. Yeah, that guy. The first part of the book is a memoir, the rest is meat-and-potatoes on how to craft a story. He's a bit profane, practical, humble and helpful. If you're a fan of his work, it's worth the time. And if you're a writer, it's a must. Scribner Publishing. $10.88 on Amazon.com (paperback). Four-and-a-half out of five stars.
Female in Motion Exercise Update: I jogged five times last week, logging 7.5 miles in total. Only lost a couple of pounds so far, but I'm increasing my endurance and hoping to build some muscles.
Ephesians 3:17-19 (KJV)
17 That Christ may dwell in your hearts by faith; that ye, being rooted and grounded in love,
18 May be able to comprehend with all saints what is the breadth, and length, and depth, and height;
19 And to know the love of Christ, which passeth knowledge, that ye might be filled with all the fulness of God.